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01

Personal Branding

allyjean:

 

The foundation for beauty is wellness

 

Inspired by my personal interests, allyjean takes a look inside my personal branding including logo exploration, color story, typeface hierarchy and mockups.

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02

Mock Campaign

Mount Lai

Ancient ways meet modern needs.

A mock advertisement campaign for the brand Mount Lai, a company focused on the use of traditional Chinese medicine.

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03

Campaign Strategy & Digital Mock-ups

Generation Saie

Generation Saie is a campaign strategy for Saie Beauty, with a focus on their Glowy Super Skin Tint Foundation. Generation Saie is built on the idea of creating a community that cares for their skin and is inclusive to all ages. Anyone who uses Saie products is considered Generation Saie. The goal is to attract Gen X consumers, increase social media following, increase sales and build community.  

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03

Brand Extension Mock

Maison Margiela

 

This brand extension mock is a a jazz club inspired by the Margiela Replica perfume “Jazz Club". Located in Brooklyn NY, the club will serve as an exclusive night life spot while showcasing their new products including cocktail sets and record players.

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04

Brand Collab Ad Mocks 

Tom Ford x Pantone 

Flat advertisements for a brand collaboration between Tom Ford Beauty and Pantone colors. 

 

These mock advertisements have are highlighting Tom Fords Black Orchid Perfume 

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04

Editorial & Film

Betsey Sport

For the girl that cartwheels down her own runway.

 

A brand extension mock for Betsey Johnson, inspired by 80s work out music videos Betsey Sport is putting the funk back into fitness. This collaborative fashion film and flat advertisements focus on empowering women and creating an inclusive atmosphere in the fitness industry.

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05

Photography

A look at some of my photography work, these images capture a model bathing in a milk bath with florals.

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