01
Mock Campaign
Mount Lai
Ancient ways meet modern needs.
A mock advertisement campaign for the brand Mount Lai, a company focused on the use of traditional Chinese medicine.
02
Campaign Strategy & Digital Mock-ups
Generation Saie
Generation Saie is a campaign strategy for Saie Beauty, with a focus on their Glowy Super Skin Tint Foundation. Generation Saie is built on the idea of creating a community that cares for their skin and is inclusive to all ages. Anyone who uses Saie products is considered Generation Saie. The goal is to attract Gen X consumers, increase social media following, increase sales and build community.
03
Brand Extension Mock
Maison Margiela
This brand extension mock is a a jazz club inspired by the Margiela Replica perfume “Jazz Club". Located in Brooklyn NY, the club will serve as an exclusive night life spot while showcasing their new products including cocktail sets and record players. This was a group project for Fashion Aesthetics, my role was creating mock ups of our products and advertisements.
04
Brand Collab Ad Mocks
Tom Ford x Pantone
Flat advertisements for a brand collaboration between Tom Ford Beauty and Pantone colors. These mock advertisements have are highlighting Tom Fords Black Orchid Perfume. This was a group project, my role was creative director for the photoshoot as well as editing and creating the flat advertisements.
05
Editorial & Film
Betsey Sport
For the girl that cartwheels down her own runway.
A brand extension mock for Betsey Johnson, inspired by 80s work out music videos Betsey Sport is putting the funk back into fitness. This collaborative fashion film and flat advertisements focus on empowering women and creating an inclusive atmosphere in the fitness industry. This was a group project, my roles included creative director and production manager.
